Monday, 16 September 2013

Further channel research

After my previous blog I did some deeper research into CITV and other channels that would broadcast Totally Maisy.

I found something that said that older CITV is aimed at 9-12 year olds and are look for strong driven main characters and a live action drama. I think 'Totally Maisy' fits perfectly into that bracket except for the target audience. I thought CITV would still be too young an audience for 'Totally Maisy,' but thought I would give their commissioning director an email to see if she would be offer me any help. This is what she replied:



"Thank you for contacting CITV. I've read through the Totally Maisy outline and you're right, it's too old for CITV. We're aimed at kids 6-12 years old. Your series tackles dating, boyfriends, and parties which our viewers are not old enough for. Live action series that we've aired in the past are titles such as Victorious, Hannah Montana, My Parents are Aliens and Best Friends. This is the oldest we'd go.
I hope this is helpful and I wish you the best with your project going forward.
Kind Regards
Jamila Metran"

This email was very helpful and she confirmed what I thought was true. I always appreciate it when professionals take the time out of their busy schedule to help students.

I desperately need to find the correct channel to target 'Totally Maisy,' so I have emailed 3 main digital childrens channels and ill continue to research into other platforms. These are the channels I have emailed:


  • CBBC, Sue Notts (Commissioner)
  • Nickelodeon Global, Jules Borkent 
  • Disney UK, Chrisiana Nobili (Direction of Production) 


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